Greatest movie ever sold

Morgan Spurlock the man behind the award winning film Supersize Me has a new film about to launch.

The greatest movie ever sold.

It looks at the burgeoning world of product placement.

If Spurlock's previous work is anything to go by it should be a cracker.

Anyway this week he screened the film at South by South West.

The video is of a very entertaining Q&A session conducted after the screening.

Well worth a few minutes of your time.