Earth or award?

Earth Hour is almost upon us and I haven't seen a single ad or promo piece.

Not one!

Yet I can guarantee you that in a couple of months from now dozens of Earth Hour case study videos will start turning up at award shows.

Sorry to be cynical. I really am.

But I'm so over Earth Hour.

Not the Hour itself obviously. Or the idea for that matter.

I'm just sick and tired of people coming up with Earth Hour ideas not to help the earth but to win an award.