Wash & care
Very cute (if a little long) video for Levis.
Yet another example of a brand using social awareness for brand association.
I'd love to see the strategy and insights that led to this initiative.
Not because I'm a sceptical but because I'm genuinely interested.
The TM on the word waterless is a bit of a worry.
Plus the modern denim industry is basically built upon treatments and washes.
So I'll be watching this campaign to see what eventuates.