Uniqlooks from Uniqlo
The clever digital ideas keep on coming from Japanese clothing retailer Uniqlo.
They've done dancing girls. Clocks and calenders. And all sorts of Twitter related promotions.
Now they've launched their own street style website starring you the consumer.
Best described as a place for people to upload and share photos of themselves in Uniqlo clobber.
Which when you think about it is really not that interesting.
Yet somehow when Uniqlo does it you can't help loving it.
Click here to go take a look.