Monday, February 07, 2011

Speaking my language

I was in Sydney over the weekend and as I usually do when I'm there I made a pilgrimage to Deus ex Machina in Camperdown.

In my opinion it's one of the best retail experiences going around.

Their attention to detail in everything they do is as finely tuned as the bikes they build and sell.

The pic above is the price tag on an old school Kawasaki WS 650.

Great copywriting don't you think?

I particularly like the way they rate their engine modificaton from mild to blustery.

Can't imagine a mainstream bike or car dealer doing that. Ever.