Product placement
The UK has just introduced a product placement law.
That's the logo above.
Yeah I know - it looks like a driver's probationary plate!
Given pretty much every TV show and film features some sort of product placement I'm wondering if the introduction of this legislation has actually missed the boat.
It's also not that big a deal to be honest as the logo only has to appear for 3 seconds at the start and end of a show.
And how will the logo look onscreen I hear you wondering.
Well it has to appear in a corner of the screen and be the same size as any network logo or watermark.
Hardly worth the effort if you ask me.
posted by Stan Lee at 3:12 am
4 Comments:
what a waste of time
Nothing wrong with product placement in the first place. It's how we scrape together enough funds to put the show on!
Agree completely Tom.
Stan, will people start playing product placement bingo? Or maybe this is even another engagement point for brands. For example, say the logo shows up at the start of a show, and Coke have a product placement in the show, will people start to become more focused on “ticking off” when they see the product placement? Remember that they won’t know what the product placement is. Or even how many products are placed?
I think this opens up a great opportunity for products to run competitions e.g. first person to tweet when they see the product placement wins a prize. Imagine the if your product was tweeted/facebook status updated because someone saw it in a show – but you hadn’t paid for it to be there!
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