Product placement

The UK has just introduced a product placement law.

That's the logo above.

Yeah I know - it looks like a driver's probationary plate!

Given pretty much every TV show and film features some sort of product placement I'm wondering if the introduction of this legislation has actually missed the boat.

It's also not that big a deal to be honest as the logo only has to appear for 3 seconds at the start and end of a show.

And how will the logo look onscreen I hear you wondering.

Well it has to appear in a corner of the screen and be the same size as any network logo or watermark.

Hardly worth the effort if you ask me.