Chanel makes me smile
The cosmetics category is responsible for more crap ads than any other I think.
Of course there are always a few exceptions to the rule but generally cosmetics ads are just plain bad.
This lovely little film for Channel really made me smile.
It's kind of unusual in that it plays with the product rather than showing the benefits of it.
Wich means in theory it shouldn't work. But it does.
I'd love to know who did it.
posted by Stan Lee at 3:42 AM
3 Comments:
Hey Stan,
Peter Philips the Creative director of Chanel made this Ad. He studied graphic design before becoming a make up artist (and then Chanel's Creative Director).
Pretty sure the actual animation was made by him as well.
You can see the robot models used in the 2nd half of this nice little doco: http://www.nowness.com/day/2011/1/24/behind-the-scenes-at-the-chanel-beauty-film
Thanx for the info Tomas. Greatly appreciated.
But it does show the benefits of the product: playfulness, attitude, style, confidence.
Very well done!
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