Writer or creative?
Back in 2000 when I was working in London I met with a headhunter about a couple of job opportunities.
The women in question dealt mainly with digital roles.
Anyway the meeting was going well until the women posed the following rather odd question:
"How can you be a creative director if you're a copywriter?'
I'm sure you can imagine my response.
Fast forward to quite recently when I was approached by a large digital agency who were looking for a creative director.
I had three meetings with key people, all of them over beers, before someone asked me the same question:
"How can you be a creative director if you're a copywriter?'
I decided there and then the role was not for me.
Why?
Because ours is an ideas business.
Not a design business.
What I wanna know is when all those people still clinging to the terms like 'pure play digital' are going to come to terms with this.
posted by Stan Lee at 3:00 am
4 Comments:
But who says only copywriters have ideas? Art director can have ideas too, they're not just pixel pushers... ;)
I never said that Y2. Never would. And I think you know me well enough to know that. x
I wonder if they'd have asked David Ogilvy how he could possibly be a CD given he'd been a salesman, a chef, a peanut farmer and a market researcher?
BTW if I was staring a creative agency and looking for a CD I'd hire a copywiter in preference to an art director.
I get sick of my family asking when I'll be "promoted to art director". But at least they're not in the industry. Seems ludicrous that there are people working in this field who don't seem to understand what business we're in.
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