Why do they bother?
Moments before the clock struck midnight on New Years Eve the logo for the Rio de Janeiro Olympics was unveiled to a massive crowd on Copacabana Beach.
Quite why the Brazilian Olympic Committee would choose to ruin the New Years Eve celebrations of so many people I do not know.
Of course there's nothing really wrong with the logo. In fact you could say that Olympic logos are an easy target to pick on.
But honestly. What is the point of these logos?
The Olympic logo is the five rings. End of story.
Surely the rest is irrelevant?
Well I think so anyway.