Monday, January 17, 2011

Say it ain't so


One of the curses of being a copywriter in the digital age is everyone has a keyboard.

So everyone thinks they can write.

Not only that but they often think it's easier to rewrite a draft of copy than it is to pick up the phone and discuss things they may or may not like.

Well now it looks like the same thing could happen to designers and art directors.

Triangle Draw is an easy to use iPad app that lets just about anybody create simplistic logo devices based on triangles.

Yeah I know what you're thinking - triangles?

Trust me on this.

The designs created with Triangle Draw are very simplistic and almost retro in their triangular style.

And somewhere out there in client land a marketing manager is playing with it on their iPad and wondering why on earth they would commission a designer to do what they can now do themselves.

Don't say I didn't warn you!