Tough & Sexy
Years ago there was an absolutely ridiculous ad that used to run during daytime TV.
It was for a brand of pantyhose that was in essense ladder resistant.
The ad in question was the most over the top product demo come torture test I have ever seen.
A succession of sharp implements were forced into the hose.
Nail files, scissors, screws. All to no avail.
Problem was the pantyhose came across as rugged and indestructable. But sadly anything but sexy.
So hats off to the team at Herezie in Paris for what I think is one of the sexiest product demonstrations I have ever seen.