Single minded isn't working
I see so many ads like this these days.
Well not exactly like this obviously. But ads using the same device.
And by that I mean there is a strong focus on a single feature or benefit.
Nothing wrong with that you're probably thinking. But I reckon there is.
Take the ad above for Samsung cameras.
The benefit/feature shown is that the camera has a powerful zoom function.
Pretty much every camera has a zoom. So why bother to advertise such a feature?
I know it's almost impossible to find unique benefits/features these days. But me thinks it's time the people writing the creative briefs tried a just little harder.