Message is the medium
Somewhere on my overloaded bookshelves at home is a well thumbed copy of The 100 Greatest Posters.
In fact now I think about it I'm sure I have a couple of books about great posters.
Yet nowhere within the pages of any of these books will you find what I consider to be a truly great poster - War is Over by John Lennon & Yoko Ono.
Like most great advertising it sells a dream rather than reality.
The art direction is so good you don't notice it.
And the use of punction goes against most guidelines of good taste.
Although credited to John & Yoko I suspect that Yoko was the creative lead on the project.
Sad thing is the message is more relevant than ever this Christmas.