Tuesday, December 14, 2010

Ghosts of folios past


When I was an aspiring young copywriter I had what I felt were two quite clever Christmas concepts in my folio.

Given I showed that folio around for a lot longer than I thought I'd have to I eventually ended up taking the Christmas ideas out.

I remember being quite reluctant to do so at the time as I thought the ads were pretty clever.

Last night I discovered that both of my ideas had been done many years before.

The first one was for a razor so good that even Santa used it.

And the other had the exact same headline for the exact same product as the ad below.

Still pretty good ideas though!