Ghosts of folios past
When I was an aspiring young copywriter I had what I felt were two quite clever Christmas concepts in my folio.
Given I showed that folio around for a lot longer than I thought I'd have to I eventually ended up taking the Christmas ideas out.
I remember being quite reluctant to do so at the time as I thought the ads were pretty clever.
Last night I discovered that both of my ideas had been done many years before.
The first one was for a razor so good that even Santa used it.
And the other had the exact same headline for the exact same product as the ad below.
Still pretty good ideas though!