To To!

Luckily for Jim beam hardly anyone takes any notice of banner ads.
So the likelihood of someone noticing the unintended stutter in the headline is probably quite low.
Didn't stop eagle eyed copywriter Brian Thompson from spotting it though!
The weird and wonderful world of brands and communication

2 Comments:
Ha! And then there are people like me who even though they know there is something wrong with still have to read it 4 times to pick it up :)
This highlights the importance of going over your work over and over again to check for errors. There are really people out there who will notice a mistake, no matter how small.
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