The weird and wonderful world of brands and communication
posted by Stan Lee at 8:02 pm
These headlines are really great. There is a lot of story in just those few lines. Which definitely draws you into the text of the ad.
I like that first one a whole lot. Wish I'd thought of it - damn. xk
In the advertising world where less often means more, these ads throw in a refreshing contradiction. Even with the length of the headlines, they still captivate your attention, asking you to read on for more. These are cool, Stan. Thanks for the post.
You're spot on Wes. I always aim for succinct, so these break my rules. Which may also be why I like them so much.
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