Whatever happened to QR codes?
I remember pitching an idea using QR codes about two years ago.
I'd seem them used a lot in Tokyo where I'd recently been on holiday.
At the time it was felt that it was too soon as hardly anyone in Australia had a QR code reader.
Fast forward to today and nothing much has changed.
QR codes pop up from time to time but the number of people with readers is still very low.
Which has me wondering if they'll ever take off in Australia?
I suspect not. But then again you never know.
So what do you think?
posted by Stan Lee at 4:04 am
9 Comments:
Starbucks are rolling out mobile payments using QR codes. If this form of mobile payment takes off, it could take QR codes with it as a commonplace technology.
http://mashable.com/2010/10/24/starbucks-card-mobile-new-york/
Use them all the time now that I have an android phone. Mainly for jumping from websites on a computer screen to my mobile, not so much "out in the wild" so to speak.
i.e. a website you're viewing on a PC links through to an app and scan the code with your phone to load the app.
Like Bluetooth, for the most part they've only been used to direct people to a shitty website. No one cares.
My point was, I think, that QR Codes are not exactly setting Australia on fire. And unless something of note happens pretty soon, I suspect they never will.
usually a very low payoff/reward for using them.. eg. 'exclusive trailer/pics' that are usually not exclusive at all
I investigated this back in July for The Enthusiast.
Most outdoor for new release films now incorporate QR codes, which take you directly to the trailer or the film minisite. Pretty awesome when you consider dwell time etc
oops should say most outdoor posters
This is very lovely and informative blog..
work from home
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