Over the course of my career I have created quite a few direct mail packs.
Many of them have won awards.
When I show my folio to people they always remark on the direct stuff.
I have a lot of friends who have also created award winning direct mail pieces.
So why oh why do I never get any decent direct mail in my mail box?
I get plenty of brown envelopes.
Loads of self-sealing A4 flyers.
And of course way too many posh envelopes containing credit card offers.
But I have never ever looked in my letterbox and gone wow...I wish I'd thought of that!
So where does all the good direct mail go to?