Monday, October 11, 2010

Missing mail

Over the course of my career I have created quite a few direct mail packs.

Many of them have won awards.

When I show my folio to people they always remark on the direct stuff.

I have a lot of friends who have also created award winning direct mail pieces.

So why oh why do I never get any decent direct mail in my mail box?

I get plenty of brown envelopes.

Loads of self-sealing A4 flyers.

And of course way too many posh envelopes containing credit card offers.

But I have never ever looked in my letterbox and gone wow...I wish I'd thought of that!

So where does all the good direct mail go to?