Monday, October 11, 2010

Missing mail


Over the course of my career I have created quite a few direct mail packs.

Many of them have won awards.

When I show my folio to people they always remark on the direct stuff.

I have a lot of friends who have also created award winning direct mail pieces.

So why oh why do I never get any decent direct mail in my mail box?

I get plenty of brown envelopes.

Loads of self-sealing A4 flyers.

And of course way too many posh envelopes containing credit card offers.

But I have never ever looked in my letterbox and gone wow...I wish I'd thought of that!

So where does all the good direct mail go to?

3 Comments:

Anonymous Angus said...

Industry award entry boxes?

9:21 am  
Anonymous Anonymous said...

yep, most good DM is to expensive to actually mail out.

3:47 pm  
Anonymous writer said...

Stan, put yourself in each database you work on. I did that and got all my best pieces. Then I left the agency and I've been getting all the post-GFC low budget stuff.

3:32 pm  

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