Friday, October 08, 2010

Charity goes lateral

Given the political leanings on show during Massive Attack's gig in Melbourne not too long ago I was somewhat surprised to hear they'd licensed one of their songs for a car commercial.

Nothing wrong with advertising cars. I work on them myself.

But the combination of Massive Attack and Lincoln just didn't seem right to me.

Turns out the band are actually donating their monies from the ad to the charitable initiative set up to help clean up the Gulf oil spill.

Meaning what looked suspiciously like a "sell out" was in fact a clever piece of fundraising as lateral thinking.