Avoid the word content kids
Just saw this ad on my Facebook.
Love the idea of walking with Steve Waugh the man who never gave up.
But I positively abhor the lazy advertising person who thought it was ok to use the following twaddle in an ad:
"For exclusive, inspiring content, like us here."
Honestly is that the best they could do?
posted by Stan Lee at 7:31 pm
5 Comments:
That's what happens when you let a self proclaimed social media guru write your ad rather than giving the job to a copywriter.
Isn't "positive inspiring content" what the copywriter should be producing *every* time he/she puts pen to paper?
Certainly is Simon, but you won't entice anyone when you uses those kind of words in your copy. Well not in my experience anyway.
I think 'anonymous' hit the nail right on the head. Tomorrow I might wake up and be a "social media guru" for the day. Anyone can do it. It's easier than buying a cinema ticket online.
I kind of think that this example goes right into something that I feel occurs all too much....people forget that all the metrics, social media items, etc are still just tools to tell a compelling story...and to make people want to use or get involved with the product.
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