Advice from Seth

I've quite literally lifted the wisdom below from Seth Godin's blog.

Hopefully he won't mind.

Because the more people in adland that read it the better the industry will be me thinks.

Demonstrating strength

Apologize

Defer to others

Avoid shortcuts

Tell the truth

Offer kindness

Seek alliances

Volunteer to take the short straw

Choose the long-term, sacrificing the short

Demonstrate respect to all, not just the obviously strong

Share credit and be public in your gratitude

Risking the appearance of weakness takes strength. And the market knows it.