Advice from Seth
I've quite literally lifted the wisdom below from Seth Godin's blog.
Hopefully he won't mind.
Because the more people in adland that read it the better the industry will be me thinks.
Defer to others
Tell the truth
Volunteer to take the short straw
Choose the long-term, sacrificing the short
Demonstrate respect to all, not just the obviously strong
Share credit and be public in your gratitude
Risking the appearance of weakness takes strength. And the market knows it.