World without Photoshop
Photoshop is 20 years old. And like most things we take for granted these days it's hard to imagine what we did before it was invented. Can you imagine a world without Photoshop?
The weird and wonderful world of brands and communication
2 Comments:
I don't have to imagine. I was editor of my school magazine 17 odd years ago... light boxes all the way baby! Funnily enough, I still love doing things the 'old fashioned' way.
I can remember a few pre-Photoshop artefacts. When I worked on my school magazine, we cut out printouts and photocopies with scissors and ran them through a machine that coated everything with wax so we could assemble our layouts.
At the Farrago offices at Melb Uni, they also used to have a "bromide room". But I have no idea how that worked.
My folio to get into advertising at RMIT used Photoshop - we had a copy in the art dept at school. But I basically only used it for superimposing headlines on photos. This was in 1995.
When I got to uni, we'd get computer printouts and trace them in a light box thing with a hood where you'd twiddle knobs to make your layouts bigger and smaller (can anyone remember what that was called?).
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