Wednesday, September 01, 2010

Now this is spectacular


It's Spring Fashion Week here in Melbourne. And there are catwalks and pop-up stores happening all over town.

At lunchtime a couple of the kids in the agency went to watch a show in a plastic marquee in the City Square.

All very cool but not a patch on the recent Autumn fashion launch in New York by Target.

Yes Target!

The show was conceived by Mother NY and to call it a show is a seriously huge understatement.

It involved more than 60 dancers, a visual program created by the lighting designers for Daft Punk, original music and over 155 rooms of New York’s famous Standard Hotel.

Believe me when I say the pic above doesn't do it justice. Neither do many of the videos of the event posted to YouTube.

But this video doesn't do too bad a job. Click here to go check it out.