The boys are back in 3D

The Wonderbra 3D billboard in the UK has generated plenty of press coverage.

Or has it?

I reckon most of it is PR thinly disguised as press coverage.

Of course I like the idea of a 3D Wonderbra billboard but I can't help thinking it's a hell of a lot of much ado about nothing.

It's just one billboard.

Although at just 6m wide it's more of a poster than a billboard.

But really it's more of a PR driven stunt than a poster.

And I very much doubt that people will talk about it in the same breath as the original Hello Boys poster many years from now.