Warhol Perignon

I started rereading The Philosophy of Andy Warhol this morning.

It got me wondering when it was that Warhol died. Which the book blurb revealed to be 1987.

That's almost a quarter of a century ago.

Which makes me ponder why oh why Dom Perignon feel the need to release a Warhol inspied edition of their overpriced bubbles.

Ironically it's the kind of idea that Warhol would really love.

But really. What is the point and who is the target market for this stuff?