Friday, July 02, 2010

Enjoy a break

The decline in newspaper circulation seems to have lead to a decline in topical advertising.

Sure it's still around but it's nowhere near as common (or good) as it used to be.

Suffice to say I was very pleased to hear somebody had created an ad to capitalise on last week's record breaking marathon match at Wimbledon.

The fact that it was JWT London and KitKit pleased me even more. It was surely the ideal opportunity to crank out a Have a break ad.

A friend in London tells me this ad was ready to go within an hour of the match finishing.

Nice one JWT!.