Uniqlo lucky switch
Is there any brand doing digital better than Uniqlo?
I doubt it.
So much of what they do isn't really all that clever.
But at the same time it's always really clever.
I have no idea at all how the creative people came up with this idea but I wish I did.
Because I'm sick and tired of so called digital creatives who seem to think that designing a bloody website is a big digital idea.