I'm no longer a Mac
First broadcast back in 2006 the "I'm a Mac" campaign has now been retired by Apple. Which I find a little sad as it has been a constant source of smiles for me. This lovely video collates some of the best moments from the campaign. Enjoy!
posted by Stan Lee at 2:51 am
12 Comments:
Know what makes these ads work kids?
The PC character.
He's loveable.
Unlike smug Mac guy.
There's something in that conundrum for us all I think.
Loved these ads!
We didn't get to see them all in the UK tho which is a shame
Dang. A great campaign retires.
And I'm not sure about Mr. Trott's comment. The PC guy is not lovable. He's a pompous, bumbling fool who deserves to be the butt of the joke.
Actually, I like some of Microsoft's responses to this campaign. But the fact remains: everybody talks about their products in comparison with Apple products. There's a reason we talk about "the iPhone killer" and not the "Nokia killer."
Now bring back the "think different' tag line/print ads!
Totally loved these ads! While the 'I'm a PC' retort campaign developed in response to these were strategically spot on - they never managed to encapsulate the charm of these spots I believe.
It'll be really interesting to see where apple's communications go from here.
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