Handle with care
See that blank pad?
Every day for as long as I can remember I've sat down in front of one just like it in the hope that I will have something to put on it.
It is the scariest part of my job.
And it is also the most exciting.
Just how ideas happen is one of life's great mysteries.
Sure there are techniques and so called methodologies for having ideas.
But when you're under pressure with a deadline looming that blank pad has a tendency to sit on your desk and taunt you.
It dares you to doodle. Screams at you to scribble.
Sadly way too many people in the advertising/marketing/comms business do not appreciate just how daunting a task it is to overcome that blank page and start writing/drawing/thinking on it.
Which is a pity.
Because if they did perhaps they'd treat those precious ideas a little better.