Thursday, May 06, 2010

Lots o' Huggin' Bear

I am counting the days till Toy Story 3 is released.

And I have my fingers crossed that it maintains the high standard of the first two films.

Recently I read about a new character that would be appearing in the film. A big pink teddy called Lot's o' Huggin' Bear.

So you can imagine my surprise when a link arrived in my inbox for a TV commercial for the Bear dating back to 1983.

It looks and sounds like it dates from 1983 too.

Except it doesn't.

It is in fact a very clever viral promo piece for the film.

Yet another example of the genius of Pixar.