Joga Bonita
The new Nike World Cup ad is currently all the rage across the blogosphere.
Personally I don't like it.
Of course millions of people do. But I don't.
What I do love though is this ad for Seara.
According to their website they're the official meat supplier to the Brazilian football team.
Pretty cute little ad don't you think?
Although I can't help thinking the team behind it spent a lot of time watching the Single Ladies football team episode of Glee.



7 Comments:
The most expensive thing in that ad would of been the music rights, hehe!
I'm actually intrigued to hear why you don't like the Nike ad Stan...
In a nutshell Age, I've never been a fan of overblown, obviously expensive ads. I like a simple idea, cleanly executed.
What does it have to do with meat?
@Zac: Have you never seen the Meat & Livestock ads in Oz? Pay particular attention to the final 5 secs.
http://www.youtube.com/watch?v=KxOpKdmazBo
Must have been lost in translation!
The three players featured in the ad are all under contract with the Brazilian Santos football team, which Seara also sponsors.
The songis a bit of an inside Brazilian joke. Around the time Beyonce held a concert in Brazil they also tried to convince a famous TV show host to dance to this song.
So, that was long and confusing :)
Personally I don't really care for the ad though.
Thanx for the insights Dennis. Much appreciated.
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