Bang or whimper?
Many years ago I worked at a small agency where the managing partners constantly interfered in the creative process.
I remember one particular campaign I worked on where the boss pushed us into using a key client as the spokesman in a TV ad.
As you can imagine I fought against it. And lost.
Luckily when we screen tested the client he turned out to be terrible.
I picture a similar situation taking place recently in the offices of Marc Jacobs.
Except the client, boss and agency creative were probably all the same person - Marc jacobs himself.
Which is a pity.
Because anyone with half a brain would have advised against Marc getting his kit off to star in the ads for his new fragrance called Bang.