Bang or whimper?
Many years ago I worked at a small agency where the managing partners constantly interfered in the creative process.
I remember one particular campaign I worked on where the boss pushed us into using a key client as the spokesman in a TV ad.
As you can imagine I fought against it. And lost.
Luckily when we screen tested the client he turned out to be terrible.
I picture a similar situation taking place recently in the offices of Marc Jacobs.
Except the client, boss and agency creative were probably all the same person - Marc jacobs himself.
Which is a pity.
Because anyone with half a brain would have advised against Marc getting his kit off to star in the ads for his new fragrance called Bang.
posted by Stan Lee at 4:57 am
3 Comments:
This is an extreme example of clients who think branding is about them--not about the customer. When the narcissism runs that deep, there's probably nothing you can say.
Why is it such a bad idea in your books Stan?
Tom Ford is notorious for starring in his own campaigns. If he's not photographing them, he's setting up everything so someone else or the auto-timer goes *click*.
His Grey Vetiver campaign is him, he's exposing an oiled chest in his Tom Ford For Men fragrance (though that campaign has far better things to look at ...)
Ultimately, I agree with you though. Just want to know more of your thoughts.
I don't think Marc Jacobs getting his gear off for this is a good way to sell or build any kind of favourable brand image, but it's becoming a bigger trend for fragrance branding, that's for sure.
To be honest Brown Man, I just don't like people who can't keep their ego in check.
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