Tuesday, May 25, 2010

Bang or whimper?

Many years ago I worked at a small agency where the managing partners constantly interfered in the creative process.

I remember one particular campaign I worked on where the boss pushed us into using a key client as the spokesman in a TV ad.

As you can imagine I fought against it. And lost.

Luckily when we screen tested the client he turned out to be terrible.

I picture a similar situation taking place recently in the offices of Marc Jacobs.

Except the client, boss and agency creative were probably all the same person - Marc jacobs himself.

Which is a pity.

Because anyone with half a brain would have advised against Marc getting his kit off to star in the ads for his new fragrance called Bang.