Who writes this stuff?
Sir Mix-a-Lot. Erik Estrada from Chips. An ageing Hulk. And a bunch of kids who probably weren't even born in the 80's dressed up in 80's style.
I just can't see how getting old fat blokes to advertise your product is going to help sell it.
But then again it is a chocolate bar. And those things pretty much sell themselves. Don't they?