Start thinking digital kids
I've been asked to be one of the CDs at the upcoming Portfolio Night in Melbourne.
After agreeing to help I was asked a handful of questions to help people get an idea of my creative philosophy.
One of the things I mentioned was my concern that way too many young people are hawking around folios that consist mainly of print ads.
Of course some CDs like to see folios like this. But I don't.
Research just released by Zenith-Optimedia backs up my opinion I think.
Because it reveals that spending on digital advertising overtook spend on print last year.
12.6% of adspend went onto the internet versus 10.3% on print.
If that statistic isn't enough to make kids shift their focus from print I don't know what is.