No limits

With the right kind of budget just about anything is possible.

But the kind of briefs I like are the ones with restrictions.

Why?

The quote above by designer Craig Oldham says it all.

Every wall you come up against when creating or developing an idea should be treated as just another chance to use your creativity.

Anyone can have an idea. Although not always easy to have they are generally free.

But it takes real creativity to make an idea happen.

And if you can make great ideas happen when limits of time or budget or media are placed upon you then you should have a successful and fulfilling career.