Thursday, April 22, 2010

Fresh from Uniqlo

Whenever I work on a website project I always refer to my collection of Uniqlo bookmarks for some inspiration.

They really are in a class of their own I think.

Weird thing is there is often nothing new or innovative in Uniqlo's websites.

Yet they are so fresh. So fun. And completely engaging.

In fact I'll go out on a limb and say they're genuinely loveable.

The new Uniqlo site for jeanswear is a beauty.

It borrows heavily from Gap and Clavin Klein but gives stereotypical denim imagery a serious twist.

Don't believe me? Click here and go take a look.