Devaluing creativity
Here's yet another idea aimed at devaluing the creative services offered by agencies.
And as is often the case with these crowdsourcing things a lot of people could end up working very hard and not getting paid for it.
Which just plain sucks if you ask me.
Long before I got my first job as a copywriter I offered to work on a creative brief for free.
The Creative Director told me not to do this as I would have been selling myself short.
Which is exactly what these crowdsourcing services do to very talented people.
Of course that won't stop heaps of people giving Slogan Slingers a go.
Which concerns me greatly to be honest.
Because if every individual in our industry doesn't work to create a product that clients value then our industry surely has no future.
posted by Stan Lee at 4:07 AM
3 Comments:
I'm with you on this Stan and it really bugs me...not that I'm with you...but that crowd sourcing is seen as this great, new, forward thinking trend. It's not.
People don't value things as highly if they don't pay for it. Sweeping generalisation? Maybe.
Part of me says 'don't worry about these places-they won't last because the task is more complicated than they infer'...the other part of me says 'you guys suck. Stop patronising us and quit cheating people out of their talent for free.'
The second part of me is bigger.
This year I'm going to drink 52 different slabs of beer and the slab I enjoy most I'll pay $12 for.
Ridiculous.
In many industries there are customers who value quality and those who don't.
The ones that value quality are willing to pay for it.
The ones that don't value quality view the product as a commodity. One product is as good as another and because of that they pay as little as possible. They're also probably not the customers you want to work with anyway - the guys that diminish the work you do.
Maybe it'll be good for the industry by getting rid of all the shit clients.
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