Social media blah blah
Much chatter in the blogosphere of late about Nestle and their use of social media.
I joined their Facebook group and was shocked to see a post threatening to delete any posts made by peope with versions of the Nestle logo as their avatar pic.
Me thinks the Nestle people (and anyone else who wants to dabble in social media) should watch this very helpful little preso by Dave Birrs of OgilvyOne in London.
Labels: nestle, ogilvy, social media
posted by Stan Lee at 7:48 am
3 Comments:
As you'd expect from Ogilvy, a well considered, intelligent and pragmatic piece. I'm not sure it really adds anything to the debate though - there are plenty of very similar presentations already out there.
The Nestlé story was extremely interesting for me, not just because it was an organised attack (a first as far as I'm aware) but also because I unintentionally watched it unfold since last wednesday. I've blogged (what I believe to be) a more detailed breakdown of the events leading up to the Facebook faux pas.
If you'd like a bit more context, give it a read.
http://bit.ly/bGMpbY
I'd also urge people to read this interesting piece by Jonathon Barnes for an alternative view
http://bit.ly/diK7ef
Just so you know Alec, Dave Birrs who created the preso is new to ogilvy. His aim is/was to get more traditional ad thinkers to get to grips with social media.
Hey Stan, I think it's Birss.
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