Burger King error messages

Burger King in the US is running an inovative campaign on Digg - they're sponsoring error messages.

Mistype a term into the Digg search feed and it returns a cheeky message promoting Burger King.

Click the pic for a better look at the message I got which reads "Looks like your search had a typo. Maybe you've got tiny hands. The beefy $1 Burger King Double Cheeseburger is so big and beefy it's not for the tiny handed."

Obviously this is hardly well targeted advertising. But it is clever. And unexpected.

Which is exactly what good advertising should be. Shouldn't it?