Backwards vs Forwards
The launch of the App Store helped cement the success of Apple’s iPhone. So much so that other phone makers have since introduced their own variations of it.
Today I learnt that when Microsoft introduce their latest Windows Phone operating system later this year it will not be compatible with any of the apps they currently have available.
Is it just me or is that a seriously dumb move?
Apparently Microsoft are not that keen on backwards compatibility. Or as Microsoft’s Charlie Kindel puts it, “For us the cost of going from good to great is a clean break from the past.”
Which is all good and well but what about all those people who don’t want to upgrade their phone this year?
And what about all those people who have invested in a number of apps already. How will they feel about having to buy new versions of what they already have?
Windows has its loyalists. And many people are still hesitant to switch to Apple. But surely a move like this is going to encourage people to move away from Microsoft?
posted by Stan Lee at 3:21 am
12 Comments:
Apple's iPhone wasn't compatible with ANY other system, but that didn't stop it being the biggest selling handset in the world. Admittedly, they were the new kids on the block and didn't have to worry about upsetting consumers who already had an apple-based phone, but the consumer did migrate from Nokia's leading handset system, from Blackberry's standalone system, and all the other brands who have their own incompatible system.
Forget compatibility with a redundant system. Consumers want a great product.
Microsoft are making a bold move and will probably be rewarded with good sales.
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