And the winner is...
Judging at an award show last year I came to the conclusion that some agencies put more work and imagination into their 90 second promo videos than they put into the work itself.
Seems I wasn't the only one, as this fun video spoof by students from a Brazilian adschool confirms.
Labels: advertising, awards, creativity
posted by Stan Lee at 5:50 am
2 Comments:
I owned an ad agency for 6 years. We never entered one award show because (1) awards mean almost nothing, and (2) they cost way too much money and take way too much time (if you go for the gusto, as most agencies do.
I've never seen a client hire an agency because of their awards, and there are other ways to make the creative team feel appreciated, respected and rewarded.
Very cool find...
I saw a movie trailer spoof similar yesterday.
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