Tuesday, February 02, 2010

Thank god for Roger

Late Sunday night Melbourne time I suspect the entire marketing and sponsorship team at Gillette raised their glasses and drank a toast to Roger Federer.

Not because he won the Australian Open.

But because he won the Open without even the slightest besmirching of his clean cut top bloke image.

Much has been written about Gillette's sponsorship of the high profile trio of Thiery Henry, Tiger Woods & Roger Federer.

Even more has been written about the fall from grace of two out of the three.

So me thinks that Roger's triumphant Oz Open campaign may well have won him a seriously large pay rise as the one and only face of Gillette.

Because Federer is the best man Gillette could get.

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