Piss take or rip off?

There's no one who loves a tongue-in-cheek a homage quite like me.

But surely the people behind the slacker label South Butt must have known that they were playing with fire when they decided to give their label a name that is sooo obviously derived from North Face?

You only need to look at the logos side by side to see what I'm talking about.

Of course South Butt is all about laying around doing nothing. The exact opposite of North Face.

I'm really not surprised to hear that North Face are taking legal action. What about you?