I'll be brief
How hard can it be to write a creative brief?
Pretty easy I'd have thought.
In fact when I wrote briefs for student projects at RMIT they were no longer than four key points.
Obviously a realworld environment requires a bit more info than that. But not too much.
So let's get back to my question - How hard is it to write a creative brief?
Certainy not hard enough to warrant a 66 page powerpoint presentation to teach you how to do it.
Which may well explain why a 66 page JWT presentation on writing a brief was mysteriously taken down from Slideshare.
Click here to see for yourself.