I'll be brief
How hard can it be to write a creative brief?
Pretty easy I'd have thought.
In fact when I wrote briefs for student projects at RMIT they were no longer than four key points.
Obviously a realworld environment requires a bit more info than that. But not too much.
So let's get back to my question - How hard is it to write a creative brief?
Certainy not hard enough to warrant a 66 page powerpoint presentation to teach you how to do it.
Which may well explain why a 66 page JWT presentation on writing a brief was mysteriously taken down from Slideshare.
Click here to see for yourself.
Labels: briefs, jwt, presentation
posted by Stan Lee at 7:09 am
3 Comments:
I just want to know (1) What problem are we trying to solve? (2) What are we trying to accomplish?
Oh please. 66 pages? I hope there were a lot of pictures.
I do however think there is some art to writing a brief and/or plenty of people don't know what's important in a brief. That's why so many are so long!
Trust me it takes more creativity in writing a 'brief' than making a 100 slide presentation!
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