Friday, January 22, 2010

Wisdom of Wieden



I've never owned anything Nike in my life. Mostly because I've always been an Adidas man. But that doesn't prevent me from acknowledging the genius of the Just do it tagline. Here Dan Wieden gives us an insight into where it came from.

Thanx to Jason for the tip.

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4 Comments:

Anonymous Anonymous said...

By the way, try GPS blocker to jam all spy devices in your home or office.

2:56 am  
Anonymous Promotional Products said...

Thanks for the video. I always had wondered where it came from. Not all that exciting of a origin, but hey it sells.

6:09 am  
Anonymous hobby said...

Cool! Neat to see how it got started.

4:37 am  
Blogger Daniel Oyston said...

The amazing thing I thought was that he couldn’t sell the people inside the agency on the tagline, Nike were not sure and not even he was sure … but the audience loved it.

Sometime we are wrapped up in our own work so much that we forget to ask the customers what they think. Sometimes we think we know better.

But if he had of just asked at the start then it would have concreted the idea in his mind and made it easier to sell to the agency and Nike.

Seems to me they had that step the wrong way around.

8:36 am  

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