Tuesday, January 26, 2010

We're becoming more social

That graph comes from a recent survey by The Neilsen Company.

As you can see we are spending more and more time on social networks.

So much time in fact it makes me wonder what the future holds for corporate websites.

It looks to me like social networks are about to become a channel unto themselves.

Making it harder and harder for advertisers and brands to attract people away from their socialising and onto their website.

Are there any big thinkers or agencies out there pondering this situation?

I certainly hope so.

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Anonymous Dennis said...

Yeah I think many companies will go to where the people are, on the social network sites, instead of trying to convince customers to come to their own sites.
Unilever and Coca-cola have said that they will use this approach and build out their Facebook presence.
Colgate Hong Kong even launched a new website in order to link people to their Facebook app. www.colgate360.hk

11:44 PM  

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