Wednesday, January 20, 2010

Dozens of channels but nothing on


Last night I was a guest on the RRR radio show The Enthusiast.

One of the campaigns that they were keen to discuss with me was the new campaign for the Trading Post.

Although I was familiar with the outdoor I had not seen the TV ad.

They also asked me about a controversial KFC ad but I hadn’t seen that either.

Truth be told I can’t remember the last time I watched a show interrupted by advertising.

Yet I have watched a hell of a lot of TV shows over the summer.

Madmen series 3. Gavin & Stacey series 3. Breaking Bad series 1 and 2. As well as both series of True Blood.

I occasionally catch the late night news on Ch 10. But that’s pretty much it for me as far as traditional TV watching goes.

What about you? Have your viewing habits changed in recent times?

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45 Comments:

Blogger Zac Martin said...

Stan... you're far too old to not be watching ads on television.

I suppose the difference between the two of us is you watched your shows on DVDs you paid for while I downloaded them for free?

1:38 am  
Anonymous Jeffry Pilcher said...

Stan-by for a personal rant...

The whole notion of TV networks and "time slots" is so arcane, it's ridiculous. In this day and age, why do people have to wait for a show to be "broadcast?" Why aren't shows available for purchase/download the very second episodes are finished?

There is no need for TV channels anymore.
There is no need for TV networks anymore.
There is no need for TV time slots anymore.

Very soon, you will be able to watch what you want, when you want. TV will be 100% on-demand, and our personal lives will no longer have to be dominated by the schedules set by a handful of crusty, out-of-touch TV execs in NY. (And no, Hulu is probably not the answer.)

3:09 am  
Anonymous Andrew said...

I have recently moved in to a new apartment Anne found the existing aerial is a bit dodgy. I get reception, but usually lose audio for a second or two every 20. Once I would have been straight on to that, but now it's not such a big issue. It is irritating to watch, but it is watchable in the mean time.

On the other hand, we are also having all sorts of issues with our Internet connection, and that is driving me bananas!

8:29 am  
Blogger Stan Lee said...

Sadly Zac, you seem to pay far too much attention to stereotyping. You need to get out more!

9:04 am  
Anonymous Matt said...

I agree, it's interesting that most people I know that work in advertising don't actually watch TV yet they make the ads for it. Why watch 3 variations of CSI on all the stations when you can buy whole seasons of classic shows from JB's for bugger all.

9:52 am  
Blogger Josh said...

Its interesting that you mention this. Take for example Dexter season 4: Recently aired on tv (cant remember which channel) but at the same time was available for purchase at your local JB/sanity. For diehard fans of tv shows the braodcast method is just not a suitable model any more. Australia has to seriously look towards the US ('again') and in particular the Hulu concept. From what I have heard, the ads are accepted and watched as they dont deter from the viewing of the show, they are on demand and ready to view when you are and they are free to air (some premium content..). If TV networks want to stay relevant in this age, they will require to develop with the innovation curve that is occuring in the broader media segment. Paper/print has had to react to this, soon it will be broadcasting's turn.

10:36 am  
Blogger Camilla @ Designalogue Blog said...

A very strict house rule in my joint is to mute the adds when they come on -Happy to say I couldn't tell you the theme song to any carpet joint or car dealership now a days!

2:19 pm  
Blogger lauren said...

i'm with you stan - although i've hardly watched any TV over summer - just true blood. that's it.

i don't own a TV anymore. and, to be honest, i only miss the arts shows on ABC, which i can't get because my ISP doesn't support iview. and because they've axed sunday arts now anyway.

i get my entertainment from blogs, DVDs, books, gigs, music, art galleries and magazines. and i'm quite proud of that. if an ad's worth seeing, i see it on youtube. or in print in a mag. or on the side of a bus/billboard. or as part of an email newsletter.

but i'm also not really an Aspirational with high amounts of disposable income and low amounts of self-esteem. which means i'm of little interest to most traditional advertising anyway.

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