Tuesday, January 12, 2010

Advertising is alive & well

Who says advertising doesn't work?

Who thinks advertising cannot have the reach it once did in this age of media fragmentation?

And who was it that said brands need to hold conversations not just advertise?

Probably me if truth be told!

If you want to see the power of advertising in Australia take a look around you next time you go to a bar or pub.

Chances are you'll see plently of hip young things drinking cider.

It's easy to spot as it looks a lot like an orangey radioactive lager.

Two years ago nobody drank cider down under. Now it's everywhere.


Because the likes of Bulmers and Strongbow are advertising. A lot.

So next time so snot nosed social media punk tells you that advertising is dead pour them a glass of scrumpy and toast its health.

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