Where's the good stuff?

I went up to Sydney for an award show last week.

As usual many of the winners had me feeling a little envious.

But the next day, as I sat waiting 5 1/2 hours for my delayed flight home, I got to thinking;

Why are award shows the only place to see great work?

Sure we get the occasional moment of brilliance in our media, but for every great piece there are 100 duds.

Actually make that more than 100 duds.

So what do we as an industry need to do to improve the quality of our work?

Even just a little bit.