What are they advertising? I had to wait 40 seconds before getting a (not-very-helpful) clue. I shouldn't have to go to a website to figure it out.
As far as the appropriateness of the concept... It's entirely dependent on the culture of the intended audience. Where did the ad air? (At 40-some seconds long, I suspect this isn't a "real ad" for TV.)
8 Comments:
What are they advertising? I had to wait 40 seconds before getting a (not-very-helpful) clue. I shouldn't have to go to a website to figure it out.
As far as the appropriateness of the concept... It's entirely dependent on the culture of the intended audience. Where did the ad air? (At 40-some seconds long, I suspect this isn't a "real ad" for TV.)
Oops! Forgeot to mention it's for an underwear brand called Liaison Dangereuse and it was created by Berlin agency Glow.
As for whether or not it was intended for TV, it was definitely intended to get noticed.
I had to wait a whole 40 seconds and I didn't complain!
She is smoking hot!!
Sorry what was your question again?
Meh, doesn't matter I'm watching that again...
I was so confused about what it was advertising as well, so i had to watch it again fullscreen on my 32inch monitor.
A great ad. The agency have understood how and why things spread. it's not rocket science.
Nicely done. I'm off outside to burn an American flag now.
guys, it's a girl thing but darn! the ad is for us... :)
just right!
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